Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
Although it is common to see the www. at the front of a website URL, you should try to make sure that you can access your site whether you choose to include it or not. This will make it much easier for anyone to access regardless of how they type it.
Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.
Learn more about keywords through research. Although content is important, you must develop a customer base using keywords. Keywords are what search engines use to guide people to your website.
If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.
Consider a free software package when you are setting up your website. While it is widely thought that pricey software and tools are the only solutions to building a quality website, there are actually vast amounts of free software and tools available on the Internet. Both of which can help you as you start the design process and to keep your site up and running. A basic Internet search should produce a number of free design programs from which you can choose.
Include a links page for your site and use it to provide a variety of resources related to the site’s purpose. You should also include a variety of links, including links to sites that are offering backlinks to your site. If related sites link back to your site, your site ranking will move up in the rankings on search results pages.
Avoid having pop-up windows on your website. Though there are some uses for pop-ups, they are often considered an annoyance. When pop-up windows come up, you are quickly bringing frustration to your visitors. This may make them leave your website and not come back again.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!